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The low-down on POS display stands

Point of sale displays, or POS, are highly effective in driving more custom and increasing your products. But what exactly are these, and why are they so important?

POS displays are those that you find right next to the checkout – or fairly nearby. They will draw the consumer’s attention to a particular product, perhaps one that has just been introduced to the store, or that is particularly seasonal – such as Easter eggs or Halloween candy.

They can also be used to promote special deals, such as BOGOFs (buy one, get one free) or two for the price of one promotions. As they are situated right next to the checkout, consumers are more likely to impulse buy from these stands; especially when their kids moan and moan about wanting the product, and all mum or dad wants to do is get through the till and get out!

They’re also great for displaying reduced items, as many consumers love to spot a bargain and even if they don’t have a need for the product, they can feel inclined to buy just because it’s cheap or reduced.

These enticing shop displays provide ample sales opportunity for this reason, and are crucial in captivating an audience; making it vital that retailers take notice and make the most of their POS stands. In order to do this, they should really take the time to think about what product would work best. Looking at the main demographic that visits your store will help, as will thinking about the times of the day that consumers are most likely to buy extra products.

Also, once your stand has been set up, think about the cross-selling opportunities. Ask checkout assistants to mention the stand when ringing up the consumer’s items; or perhaps make store announcements via the tannoy, alerting shoppers to the special purchase.

Ensuring the Safety of the Cycle Used as Part of the Bike to Work Scheme

In several countries, the government uses different strategies to popularise the use of cycle for work purpose amongst the employees. The employee, employer or both take the initiative to bear the cost of the cycle. There are several advantages of using cycling to work scheme. But it is also important to ensure the safety of the cycle when hiring it.

Steps to follow to ensure the Safety of the Cycle

1.    Record the bicycle model number, manufacturer, registration number all these will help to return the bike to the owners at the end of the hiring period or identify the cycle if lost

2.    Park the cycle at a point where you can keep an eye on the cycle

3.    Choose a good cycle lock in order to lock the cycle when unused

4.    Pay proper attention to safely store the bike

5.    Cover the cycle properly if stored or parked in an open area during rainy season

There are several terms and conditions to abide by while using cycles to work. Safety and security of the cycle is a major issue. Even the deal signed between the employer and employee stresses on additional care to retain the original condition of the cycle.